Managing the Business Event

Develop the skills and knowledge needed to successfully deliver a business event from planning through to execution. This toolkit covers event operations, stakeholder coordination, delegate experience, risk management, and best-practice approaches to ensure a seamless and memorable event. This toolkit forms part of a suite of six business events training resources developed by Business Events […]
Sustainability Opportunities and Expectations

Explore the growing importance of sustainability in the business events sector and what planners increasingly expect from venues, destinations, and suppliers. This toolkit highlights practical sustainability initiatives, emerging opportunities, and ways to communicate your environmental and social commitments to attract business event clients. This toolkit forms part of a suite of six business events training […]
Proposals Responding to Requests and Creating Winning Proposals

Learn how to respond confidently to business event enquiries and develop compelling proposals that stand out. This toolkit covers best-practice proposal writing, understanding client requirements, showcasing your strengths, and presenting tailored solutions that increase your chances of securing business events. This toolkit forms part of a suite of six business events training resources developed by […]
Business Events Marketing Guidelines

Discover how to effectively market your business, venue, or destination to business event planners. This toolkit provides practical guidance on positioning your offering, developing compelling marketing materials, and communicating your unique strengths to attract business event opportunities. This toolkit forms part of a suite of six business events training resources developed by Business Events Victoria, […]
Business Events Basics Getting Ready to Host a Business Event

Learn the fundamentals of preparing for and hosting business events. This toolkit covers the key requirements, expectations, and considerations for welcoming business event groups, helping operators build confidence and deliver successful event experiences that meet client needs. This toolkit forms part of a suite of six business events training resources developed by Business Events Victoria, […]
Domestic Business Events Sector Overview

Gain a foundational understanding of Australia’s domestic business events industry, including key market segments, industry trends, buyer types, and the economic value of business events. This toolkit provides insights to help operators better understand the sector and identify opportunities to attract and service business event clients. This toolkit forms part of a suite of six […]
Business Events Victoria Strategic Plan 2026

A practical strategy to grow regional Victoria’s business events sector, increase market share, and deliver long-term economic impact through stronger partnerships and targeted demand generation.
International Incentives

Understand the Market and Leverage Opportunities