Business Events Victoria (BEV) is pleased to announce the launch of its 2019-2022 Strategic Plan.

The Strategic Plan articulates a clear vision for the organisation. It provides members and partners opportunities for collaboration, points of engagement with BEV and sets a road map for its future.

BEV has a long history of representing the business events industry in regional Victoria. Established in 1996, BEV was founded to provide an opportunity for regional operators to work collaboratively to showcase regional Victoria in the Meetings, Incentive, Conference and Exhibitions (MICE) market.

The plan identifies three key pillars for the organisation:

  1. Promoting awareness, sales growth and market share
  2. Building high quality partnerships
  3. Investing in our people and operations

“These pillars form the foundation of our strategic plan,” said Chris Porter, Executive Officer, Business Events Victoria.

“Business events in regional Victoria have contributed over $475 million to the State’s economy. Our Strategic Plan will future-proof our success and help deliver even greater outcomes for regional businesses and communities across Victoria,”

“Over the next four years, we will deliver on priorities across all three to provide our partners and clients with exceptional services and grow our market share. We will raise the awareness of BEV, as well as business events more broadly, and build the capacity of our organisation and our partners,”

“We look forward delivering on this Strategic Plan and working with our members to ensure regional Victoria continues to be a leader nationally for regional business events,” he said.

Business Events Victoria – Connecting businesses to authentic experiences in regional Victoria.

Click here for a copy: BEV 2019-22 Strategic Plan