This month, the Bellarine Peninsula provided a stunning backdrop for an industry event that brought the region’s business events community together and highlighted the sector’s growing momentum across regional Victoria.

Business Events Victoria delivered the day tailored for the region’s operators in partnership with Business Events Geelong and the Melbourne Convention Bureau, sharing insights and updates – from domestic business events trends through to the international incentive market outlook and the opportunities ahead.

What made the event truly special was the energy in the room. The enthusiasm, engagement, and conversations from attendees and participants reinforced the power of collaboration. The turnout was a clear signal that our industry is stronger when we come together, building the momentum needed to grow regional Victoria’s business events profile.

Networking forums like these are more than just catch-ups — they spark new ideas, open doors to fresh opportunities, and position Geelong as a prominent city for business events. Looking forward, the opportunity is immense for Geelong to play a pivotal role as a hub-and-spoke destination, driving growth and dispersal opportunities right across regional Victoria.

The highly successful day was hosted at Curlewis Golf Club.