In May, Lauren made a dedicated two-day visit to Adelaide on behalf of Business Events Victoria to connect directly with PCOs, corporate event planners, and associations. These meetings were focused on exploring how regional Victoria can best support their upcoming business events and deliver unique opportunities tailored to their needs.

During her visit, Lauren held meaningful face-to-face discussions with clients to understand their event goals and showcase the benefits of choosing regional Victoria as their business events destination. The strong interest and positive feedback from these conversations helped deepen existing relationships and paved the way for exciting future collaborations.

Lauren also attended an exclusive networking evening hosted by the Adelaide Executive Assistant Influencer Network at Sofitel Adelaide. With over 50 executive assistants present, this event provided a valuable opportunity to connect with a key audience, share insights, and raise awareness of the exceptional experiences and services available across regional Victoria.

By combining one-on-one meetings with strategic networking, Lauren’s visit significantly enhanced Business Events Victoria’s presence in the Adelaide market, resulting in increased engagement, a growing pipeline of opportunities, and momentum that will benefit clients planning their next business event in regional Victoria.