How to influence decisions and convert more of the right business. With Presenter Nicole O’Sullivan at Birdseye Consulting.
This session will explore what’s actually happening between enquiry and decision, and where businesses unintentionally lose opportunities, even when there is genuine interest.
The goal is to help participants shift from:
Responding to enquiries → influencing decisions
Talking about their product → positioning outcomes
Waiting for customers to decide → guiding them with clarity
In this webinar, you’ll learn:
- Understanding Buyer Behaviour
- Positioning for Impact (Beyond Features)
- Commercial Conversations
- Follow-Up That Converts
- Handling Price & Perceived Value
- Practical Takeaways
This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.