Business events are evolving — and so are client expectations. From conferences, to exhibitions and brand activations, today’s event environments must do more than look good. They must support engagement, flexibility, storytelling and outcomes — often within tight timeframes and budgets.
In this webinar, you’ll learn:
- How event design principles translate across conferences, exhibitions, brand activations
- Designing flexible environments that adapt to different objectives, audiences and spaces
- How venues and suppliers can use design thinking to add value early in client conversations
- Practical considerations on the client engagement journey – from pre-show to operations – that balance creativity, logistics and commercial realities
This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.