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How to influence decisions and convert more of the right business. With Presenter Nicole O’Sullivan at Birdseye Consulting.

This session will explore what’s actually happening between enquiry and decision, and where businesses unintentionally lose opportunities, even when there is genuine interest.

The goal is to help participants shift from:

Responding to enquiries → influencing decisions
Talking about their product → positioning outcomes
Waiting for customers to decide → guiding them with clarity

In this webinar, you’ll learn:

• Understanding Buyer Behaviour
• Positioning for Impact (Beyond Features)
• Commercial Conversations
• Follow-Up That Converts
• Handling Price & Perceived Value
• Practical Takeaways

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

The post Why Customers Don’t Choose You (and What to Do About It) appeared first on Business Events Victoria.

Audio visual and event technology now shape how business events are designed, delivered and experienced. Is your venue ready for the conversation planners are having?

Today’s conferences, meetings and exhibitions rely heavily on audio visual and event technology to shape the delegate experience.

From hybrid participation to immersive staging and seamless production, AV is no longer just technical support — it plays a central role in how events engage audiences, communicate content and deliver impact.

In this webinar, you’ll learn:

• Audio Visual as Event Infrastructure
• Using Technology to Attract and Win More Events
• The Hidden Cost of Poor AV Decisions
• Future Trends in Event Technology
• The Venue and AV Partnership Model

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

The post Leverage Event Technology to Re-Shape Regional Business Events appeared first on Business Events Victoria.

Business events are evolving — and so are client expectations. From conferences, to exhibitions and brand activations, today’s event environments must do more than look good. They must support engagement, flexibility, storytelling and outcomes — often within tight timeframes and budgets.

In this webinar, you’ll learn:

• How event design principles translate across conferences, exhibitions, brand activations
• Designing flexible environments that adapt to different objectives, audiences and spaces
• How venues and suppliers can use design thinking to add value early in client conversations
• Practical considerations on the client engagement journey – from pre-show to operations – that balance creativity, logistics and commercial realities

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

The post Designing Flexible, High-Impact Buisness Events Across Formats appeared first on Business Events Victoria.

Leading the Way – Sustainable Management and Practical Action

In the final session on our Sustainability series, we tie it all together with practical strategies to lead your business toward a more sustainable future. Daniela Ruiz from Carbonhalo returns as our presenter – exploring sustainable management principles, simple tools to track your business progress, and align your actions with GSTC’s globally recognised framework. She’ll also unpack the basics of Mandatory Climate Reporting, why it matters now, and how proactive businesses can get ahead using Carbonhalo’s streamlined solution.

In this webinar, you’ll learn:

• Sustainable management isn’t about policies on paper – it’s about making everyday decisions with impact.

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

The post Sustainability Made Simple – Series Three appeared first on Business Events Victoria.

Social and Cultural Sustainability in Action

How can your event or venue strengthen communities, support inclusion, and protect cultural identity? In this session, we’ll explore what social and cultural sustainability means in practice — from accessible event design to local procurement and First Nations engagement. We’ll share real examples from the business events world and break down how you can take simple steps that make a lasting difference.

In this webinar, you’ll learn:

• Social and cultural sustainability = good for community, great for business.

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

The post Sustainability Made Simple – Series Two appeared first on Business Events Victoria.

Actionable Steps for Business Events

From waste to water, energy to emissions — this webinar breaks down what environmental sustainability really means for the business events sector. We’ll spotlight simple, cost-effective actions venues and businesses can take to reduce their environmental footprint, highlight inspiring local examples, and introduce how emission measurement tools (like ours!) can help futureproof your business and give you a competitive edge.

In this webinar, you’ll learn:

• You don’t need to do everything at once – start small, measure what matters, and build from there.

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

The post Sustainability Made Simple – Series One appeared first on Business Events Victoria.

Go beyond chatGPT with Practical Ai Strategies for Growth, Marketing & Efficiency

AI is not just a tech trend; it’s a powerful business enabler. The AI Advantage for Your Business is a practical, jargon-free training designed for business owners and professionals ready to go beyond ChatGPT basics and integrate artificial intelligence across operations, marketing, and customer service.

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

The post AI Advantage for Your Business appeared first on Business Events Victoria.

A Practical Guide for Marketing webinar

Join Misha Horsnell from Scooter on this informative and engaging session and drive into the power of storytelling tailored specifically for marketers looking to strengthen their brand, drive engagement, and increase leads and bookings. You’ll discover how storytelling can bring your businesses’ unique value to life, with real examples of success from across the industry. From uncovering your story to amplifying it across channels, this session will provide you with practical tools and actionable tips to help you create meaningful connections with your audience and ultimately, deliver results.

In this webinar, you’ll learn:

• Understand the role of storytelling in marketing and how it can create emotional engagement that drives visitation and bookings.
• See real-world examples of successful storytelling, including brands and venues that have turned narrative into measurable business outcomes.
• Learn how to craft your own compelling story rooted in your venue’s unique purpose, personality, and customer experience.
• Discover ways to amplify your story across key marketing channels, from social and digital platforms to on-site experiences.
• Walk away with practical, actionable tips you can implement immediately to elevate your business’ marketing and connect more meaningfully with your audience.

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

The post The power of storytelling to connect and convert appeared first on Business Events Victoria.

Confident Sales Conversations

Be guided through a practical and easy-to-follow sales conversation framework that helps you confidently engage, convert and build lasting relationships with potential clients across multiple customer touchpoints.

In this webinar, you’ll learn:

• A repeatable 7-step sales cycle that works across email, phone and face-to-face interactions
• How to elevate your pitch in expo and trade show environments(elevator-style and high-traffic scenarios)
• Tips to position your business or venue effectively on social media to support the sales journey (without needing to be a marketing expert)How to ask powerful, relevant questions that unlock what your client really wants
• Confidence-building strategies for handling sales conversations with varied clientele (corporate, association, event planners etc.)

This recording is part of Business Events Victoria’s Industry Development Webinar Series, proudly delivered through the Regional Business Events Program by the Victorian Government.

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