On Thursday 26th of May the curtains of the majestic Regent Theatre’s Plaza Ballroom opened to unveil Business Events Victoria’s 2017 Regional Showcase.

The event was befitting of the magnificent ballroom, with swinging tunes from Lady Midnight and centrepiece tables over flowing with the best of regional produce. Award winning wines from Rochford Winery and craft beers from Woodend’s Holgate Brewery ensured attendees experienced some of regional Victoria’s finest food and beverages.

The largest Showcase event to date allowed attendees to mingle and discuss with 41 exhibitors showcasing regional Victoria’s event venues, facilities and operators. Exhibitors from Daylesford and Macedon Ranges, Gippsland, Goldfields, Grampians, Great Ocean Road, Greater Geelong and the Bellarine, Mornington Peninsula, Phillip Island, The Murray, Victoria’s High Country, and Yarra Valley and Dandenong Ranges were in attendance.

Business Events Victoria Executive Officer Chris Porter said “The showcase event is a fantastic opportunity for regional businesses to work collaboratively and promote the business event capabilities of regional Victoria. Attendees have the opportunity to meet representatives from all of Victoria’s 11 regions at a single venue, with exhibitors generating significant post event business leads.”

Exhibitor Danielle Neil, Manager Functions and Events Sovereign Hill, said “This event just gets better every year. We found that the buyers in attendance were there with clear ideas around the events they wanted to hold and were ready to talk business – we came away with really solid and valuable leads. The venue was fantastic- great food and entertainment all well set up to create an environment that encouraged interaction between buyer and exhibitor.”

A wide range of exhibitors included conference and event venues, regional events organisations, regional tourism bodies and specialist event companies such as Segway Victoria and Corporate Challenge Events. Attendees were also provided with a Business Events Victoria Planner’s Guide highlighting the easy access to a range of diverse high quality venues, facilities and event support services across regional Victoria.

The Regional Showcase heads to Sydney on 17th August details on the website: www.businesseventsvictoria.com.au