Ballarat Regional Tourism


43 Lydiard Street Nth,
Ballarat, Victoria, 3350


03 5324 2897


Click here to visit

Whether you want to inspire a sales team, reward a loyal customer base, or enrich a workplace culture, you’ll find that Ballarat’s combination of living history and visitor services never fail to inspire and delight.

As well as boasting all the facilities, services and accommodation every event needs, Ballarat has a unique sense of living history that makes every event memorable.

Gold mining made Ballarat’s fortune in the 19th century, but the city’s 21st century prosperity is due to much more. Ballarat is a dynamic regional centre with a strong economy and positive growth in health, education, information and communication technology and agribusiness.

The city’s economic growth is underpinned by the presence of large corporate organisations including IBM, McCain Foods and Mars.


Situated north-west of Melbourne, Ballarat is readily accessible from all parts of Victoria. Located just over an hour’s drive from Victoria’s two major airports, Melbourne Tullamarine and Avalon airport, Ballarat is also serviced by rail with V/Line offering regular services between Melbourne and Ballarat.

Venues & Experiences

The Ballarat region offers a variety of venues, from boutique hotels, modern convention centres, to the idyllic haven of a tranquil resort, Ballarat has a place to suit your group.

Unique experiences also await and can be incorporated into your event. Get caught up in gold fever at Sovereign Hill and enjoy pre dinner drinks underground in a mine, enjoy a twilight guided tour or cuddle a koala at the Ballarat Wildlife Park, or join a guided tour and have your gala dinner at the Art Gallery of Ballarat.

Ballarat also offers a multitude of accommodation choices and boasts over 5000 accommodation beds in the region..

How we can assist

Ballarat Regional Tourism can provide event organisers with a range of services:

o Source venues to suit individual requirements

o Coordinate familiarisations and site inspections

o Liaise with council departments for any required permits

o Pre and post touring options

o Provide promotional material for event participants such as bags, tourism collateral, souvenirs and maps

o Provide accommodation booking service for event attendees

With its many venues and activities set in a city steeped in history, Ballarat is the ideal location for your next business event or incentive group.

Download your free copy of our Ballarat Region Planners Guide from

1000 meeting capacity