The collaborative nature of regional Victoria business event operators was once again on show at the annual Asia Pacific Incentives and Meetings Exhibition (AIME).
Business Events Victoria showcased a strong contingent of regional Victorian destinations and operators. Taking advantage of the collaborative approach to exhibit at AIME were: Business Events Geelong, Rochford Yarra Valley, RACV Conferences and Events, Mildura Business Events, Visit Ballarat, Business Events Great Ocean Rd, Shepparton and Segway Victoria.
“Working together as an entire destination to sell regional business events is crucial,” said Chris Porter, Executive Officer, Business Events Victoria. “Individually we are relatively small, but working together enhances the destination brand, provides increased exposure and cross promotion of our fantastic regions.”
“AIME provides a great opportunity to put regional Victoria in front of both national and international event planners and showcases the latest and the best the 11 regions across the state has TO offer,”
“Our initial review of the show has been very positive, with strong interest in new products and a number of leads already being distributed to industry,” said Mr Porter.
AIME is an annual trade event for Business Events Victoria and a significant amount of business is generated from the presence at the event. It is also a valuable activity to raise awareness of the business event offering in regional Victoria.