Last week the Business Events Victoria team stepped out with a group of members to showcase regional Victoria at AIME – the Asia Pacific Incentives and Meetings Exhibition, a two day event where meetings, events and incentives industry decision makers gather to plan business adventures across Australia and the Asia-Pacific region.
Taking centre stage with strategic partner Melbourne Convention Bureau (MCB), Business Events Victoria (BEV) took advantage of the premium floor space in a sought after location and leveraged the opportunity to speak to buyers visiting the Melbourne Convention Bureau and Melbourne Convention and Exhibition Centre stands.
BEV members from all corners of Victoria manned the stand along with BEV staff promoting the outstanding venues and unique experiences across the state. Partnering with BEV at a show like AIME provides members with an opportunity to showcase their business on the international stage and shows the world that regional Victoria is serious about business events.
AIME is an annual activity for BEV and a significant amount of business is generated from the presence at the event. It is also a valuable activity to raise awareness of the business event offering in regional Victoria.
BEV is celebrating 20 years of operation in 2016 and AIME is the first of many activities that will be undertaken this year to continue to promote regional business events in Victoria.
For more information about BEV and how to get involved contact firstname.lastname@example.org